60% of German retailers don’t want Black Friday

Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting.

Traditionally, the most busy shopping days in Europe took place just before Christmas. But ever since Black Friday got imported from the US, the Friday after Thanksgiving is also very popular among consumers in Europe.

60% of retailers don’t want Black Friday

In Germany it’s no different. Many retailers sell products with a special discount, but a new study shows that most German retailers actually could do without Black Friday. Roman Kmenta surveyed 674 retailers and consumers and found out that 60 percent of retailers would prefer it if Black Friday didn’t exist. Among consumers, it’s ‘only’ 44 percent who could do well without the new shopping day.

Half of retailers: Black Friday hurts more than it helps

Retailers also got the question what impact they expect for their own business through Black Friday. One in three (32 percent) expect more revenue, while 28 percent hopes to gain a stronger customer frequency. One in four thinks they will acquire new customers, while 12 percent bets on more profit. And only 5 percent thinks they will attract new customers that will keep coming back.

About 42 percent of retailers think Black Friday will damage the Christmass business, while 16 percent think the latter will only grow stronger because of Black Friday. And when German retailers got the question what impact Black Friday has on companies’ profits in general, 43 percent say they think it has a negative impact on profit.

A similar answer was also given when both retailers and consumers got the question: “Do you think that offers or much lower prices, such as those that are customary for Black Friday, generally rather benefit or hurt the trade?” Among consumers, 41 percent think it would hurt the industry, while among retailers this share was 48 percent.

Source: E-Commerce News (Europe)

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ECPAKLOG ( E-Commerce Packaging & Supply Chain Expo) is the first and only professional trade exhibition of the global packaging industry which completely focuses on and solve the e-commerce and its logistics distribution and packaging needs of the associated industry. It was debuted in 2017 in Shanghai, which organized by ChinaPak Exhibition Services Co., Ltd.(affiliated to the M. Success Media Group). With leading the innovative application of packaging in the field of e-commerce and the annual growth of 100% in the past three years , ECPAKLOG has become a new benchmark of trade fair for the packaging and e-commerce industry.

On the basis of three years' development, starting from 2020, All in E-Commerce - Asia E-Commerce Supply Chain Expo with the core value of building the whole industry chain ecosphere for e-commerce quality development will be cultivated. It integrates the products, technologies and services required by the operation of each end of the e-commerce industry chain, as well as the discussion of future trends, such as the IoT & big data technology, marketing & brand e-commerce services, C2B on-demand manufacturing, picking and e-commerce & logistics automatic packaging, takeaway & fresh food packaging,etc.

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2020.7.17 | 9:00-15:00

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